WELCOME TO

Weight Training
Fitness

At WTF, we transcend the traditional gym experience — we represent a powerful movement.

Our purpose is to reshape lives by harnessing the forces of physical training, ironclad discipline, and an unstoppable drive. We hold the conviction that every individual possesses the inner capacity to grow far stronger, developing not only in body but also in mind and spirit.

We have forged an environment where intense effort aligns with genuine meaning, and each bead of perspiration propels you nearer to your ultimate potential. From those just beginning with their initial lifts to athletes shattering new milestones, we stand committed to guiding and uplifting you throughout your entire transformation.

OUR PROGRAMS

PERSONAL
TRAINING

PERSONAL
TRAINING

At WTF, we deliver elite personal training led by world-class coaches who bring decades of proven expertise to every workout.

Each coach is personally selected by the owner following an in-depth evaluation of their outstanding history of transforming lives — guiding everyday people into stronger, healthier, and more confident versions of themselves. Our coaches shape brighter futures.

Investment:

Personal Training clients must commit to the monthly membership of $150 per month. The condition for this rate is that the client must train at least 2 times per week with a private trainer in order to take advantage of the WTF unlimited membership. If the client fails to meet this requirement, the membership will automatically change to $250 per month.

Individual session rates range from $100 to $350 depending on your specific goals and program customization. Exact pricing and program details are best discussed directly with the trainer.

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SELF
TRAINING

SELF
TRAINING

At WTF, we empower you to take full control of your fitness journey with flexible self-directed training.

Train on your own schedule in our state-of-the-art facility, surrounded by elite equipment and an atmosphere built for serious results. Whether you're following your own program, refining your technique, or building consistent habits, our space is designed to support your independence while keeping you motivated and focused.

Perfect for driven individuals who prefer autonomy with access to a world-class training environment. No trainer required — just your commitment and dedication.

Investment:

$200 signup fee + $250 per month for unlimited access.

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GROUP
TRAINING

GROUP
TRAINING

At WTF, we offer exclusive small-group training sessions designed for a maximum of 3 people. This intimate private format provides highly personalized coaching while allowing you to train alongside friends, training partners, or family in a focused setting.

Investment:

Group sessions start at a minimum of $75 per person. Pricing can increase significantly depending on the experience level of the elite trainer you select.

All group training clients must commit to the monthly membership of $150 per month. The condition for this rate is that the client must train at least 2 times per week with a private trainer in order to take advantage of the WTF unlimited membership. If the client fails to meet this requirement, the membership will automatically change to $250 per month

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Panatta Brand Ambassadors

We invite you to discover these extraordinary athletes — elite champions who inspire millions and unite a worldwide community through their unwavering passion for bodybuilding.

This is the home of the greatest names in global bodybuilding. Explore stunning photos and videos, connect with them at our booths during major international fitness expos, and join powerful motivational seminars.

Here, we honor relentless dedication, celebrate remarkable achievements, and draw inspiration from the legends who embody the true heart and soul of the sport.

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passion.
style.
innovation.

Renowned for groundbreaking technical innovation, striking design, and pure emotional impact, Panatta redefines what elite training equipment should be.

Our Mission: 

To provide breathtaking, high-performance machines that are as beautiful as they are effective — delivering unmatched functionality, rock-solid reliability, exceptional durability, and superior value for serious athletes who demand the best.
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designed & produced in Italy

For Panatta, Made in Italy is more than a label — it represents the perfect fusion of design, beauty, uncompromising quality, master craftsmanship, and pure passion.

Every piece of our equipment is meticulously designed, engineered, and rigorously tested in Italy. It embodies innovative product development and cutting-edge manufacturing processes that set new standards in the industry.

Above all, it reflects our deep love for the Italian territory that inspires and nurtures us. Spanning over 20,000 square meters of dedicated facilities, Panatta’s daily operations and special events are deeply connected to our community — creating prosperity, culture, and shared pride

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Technology at the service of function

Panatta relentlessly pushes the boundaries of innovation through its dedicated in-house R&D department and strategic partnerships with the world’s top international design and engineering studios.

Our advanced three-dimensional automated welding system delivers flawless, superior-quality assembly. The state-of-the-art automated painting process applies four premium coats, ensuring exceptional color depth and maximum rust resistance. Additionally, our unique internal embossing technology on the padding allows precise customization of softness and durability to perfectly match each client’s needs.

TESTIMONIALs

The most incredible GYM and coaches!

This is such an incredible gym with knowledgeable and educated coaches. Each coach took their time to help each and every athlete in class. The atmosphere was motivating and everyone was very friendly and helpful. I loved CrossFit and I’m going to continue my workout to become stronger!
STEVEN AYOKEE
April 24, 2023

Great super helpful
coaches!

I used to go to the gym and do the same thing all the time - weights, cardio and classes. I got bored doing the same thing. Then I found Hardrod and every workout is different, even if certain workouts are incorporated into a workout that you did last week, there's a spin to it and still challenges you.
Adam Smith
March 14, 2023

Best programming, best coaches!

Amazing place to work on your fitness. Everything is explained in detail so you never feel "lost". You can go at your own pace, so it's perfect for beginners or more seasoned fitness buffs.I used to go to the gym and do the same thing all the time - weights
DOMINICA SNYDER
August 5, 2025

Great place to drop in and do a WOD!

I love working out at Hardrod! Everyone is friendly and welcoming. Frank and the coaches are knowledgeable and scale workouts for all athletic abilities. They always push me to get the most out of my workout. Fun environment, couldn't ask for a better place to go kick me and get a good sweat on!
JULIE COLLINS
January 12, 2026

Special offer

Free first workout

Don’t miss your chance to start your workout with the most experienced coaches!

Book an Appointment right now and become stronger!

Address:

20970 Warner Center Ln, Suite B
Woodland Hills, CA 91367

Working time:

Monday–Sunday: 08:00–22:00;